J|Museum + Allianz Stadium Tour + J|Store + Lunch at J|Hotel

Ready to step inside the world of Juventus?

Book your half day in the world of Juventus well in advance and completely stress-free: no last-minute rush, no queues, no surprises. A complete journey through the history, the trophies and the most exclusive areas of Allianz Stadium, planned around your schedule and your pace. And thanks to Around Turin's tailored services, the whole experience can be customised to your wishes, from private transfers to extra activities, making your Juventus day truly your own.

Your experience includes:

🏛️ Juventus Museum Discover the trophy room, exclusive memorabilia, historic jerseys and the objects that have written over a century of bianconero history. The museum also hosts rotating exhibitions dedicated to the legends of the club.

🏟️ Allianz Stadium Tour A 60-minute guided tour that takes you behind the scenes of one of the most modern stadiums in Italy — including access to the dressing rooms and the most exclusive areas of the facility. Tours are conducted in Italian. Audio guides in English, French, German and Spanish can be purchased on-site for €5.00 each — digital content to download on your smartphone, with a complimentary single earphone included with the purchase.

🛍️ J|Store (FREE ACCESS) Right next to the museum, you'll find the largest J|Store in the world: the perfect place to pick up official Juventus merchandise and take home a piece of your matchday experience.

🌿 Verso Altrove (FREE ACCESS) A short walk from Allianz Stadium, you can visit "Verso Altrove", the commemorative installation by artist Luca Vitone, inaugurated on 29 May 2025 in memory of the 39 victims of the Heysel tragedy. A spiral ramp winds through a field of Ginkgo Biloba trees, leading you on an ascending path that turns remembrance into hope and future. At the top, a telescope with inverted lenses invites you to look beyond, toward the horizon.

🏨 Lunch at J|Hotel Round off your day in the Juventus world at J|Hotel, the club's official hotel overlooking Allianz Stadium — where the bianconero passion continues even after the tour. Relax in an elegant, football-inspired setting and enjoy a delicious lunch that includes a main course of your choice from the menu, water, coffee and a glass of wine. The perfect, all-round Juventus experience.

Note: the experience can be booked well in advance. Price is per person. For groups larger than 15 people, please send a request to info@aroundturin.com.

Important: This experience is NOT available on Juventus home match days. Please check the Juventus fixture calendar before selecting your date.

Refund policy: Museum and Stadium Tour tickets are non-refundable once purchased.